Professor Adrian Bell to present at the Financial Services Forum annual conference 2013
26 November 2013
The Financial Services Forum annually invites a broad range of industry leaders, academics and researchers to share what the future holds for the financial services industry in B2B marketing. Presentations include: considered first-hand experiences from leading B2B practitioners, parallels between medieval and modern age finance, global perspectives of best practice B2B marketing and the political and regulatory challenges in this space.