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Banking with technology companies

The Apple Card is due to launch soon with the help of Mastercard and Goldman Sachs. But why has Apple ventured into the financial sphere? Companies like Apple and Facebook have advantages over traditional banks due to the multiple touch points they have with their clients.

Apple image

However, this raises ethical and security concerns. Research has found that more than 60% of US and Chinese customers stress the importance of ethical behaviour when choosing a financial institution.

In Henley Business School's leading Insight, Dr Andrew Urquhart discusses whether banking with technology companies could become the future.

Read the full article here.

Published 9 April 2019
Topics:
Business News

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